Streaming services have become highly famous, with most Americans using their smart TVs or other devices to access them. Typically, people use multiple streaming services in preference to sticking to just one.

A recent survey conducted by Verizon Media and Publicis Media determined that on average, purchasers use five streaming offerings, while folks that additionally use cable TV along streaming use a mean of 7 streaming offerings.

With such a lot of alternatives to be had, it’s comprehensible that a few users feel uncertain about which streaming service to pick. A survey observed that 56% of customers experience being beaten through the quantity of streaming services available.

For those with endless options and an endless budget, the market feels like heaven. However, when it comes to choosing between services like Netflix and Hulu, it can be a bit unclear. Thankfully, Watchinamerica has you covered, offering clarity on what each service has to offer.

To sustain their customers, Netflix and other streaming services invest heavily in original movies and TV shows. Netflix, for example, announced that 45 million subscribers worldwide watched Sandra Bullock’s mystery thriller “Bird Box” in its first seven days, making it the biggest first-week success of every film made for the platform.

These viewership numbers mean that nearly a third of Netflix’s 137 million subscribers watched the movie on Dec. 21 and Dec. 27, when many people have less time to pack in because of the holiday season.


However, streaming offerings like Netflix and Hulu could soon lose licensed movies in their upcoming competition. In December, Netflix reportedly paid $100 million to continue licensing “Friends” from WarnerMedia.

While having numerous options is higher than having too few, it is nevertheless turning into a hassle, particularly considering that it is impossible to observe the whole thing on just one streaming service, not to mention multiple ones. As ScreenBinge notes, the academic content material on Netflix could keep someone occupied for years.

Rachel Soloff of PitNews notes that there are now more streaming services available. Initially, the appeal of streaming services was their ability to watch their favorite shows on demand. However, with the number of competing services, people subscribe to multiple services just to watch a couple of programs that interest them, and they generally don’t bother with the rest of the platform.

According to The Guardian noted, the cost of streaming services can quickly add up. Individually, these services may seem inexpensive, given the breadth of topics offered. However, if you sign up for multiple services, the total cost can be high. Nearly half of American users are reportedly worried about how much money they spend on streaming.


There’s often no connectivity between competing streaming services. To find your favorite show, you need to know what platform it is on or search all of them. In one study, 80% of people using five or more streaming services expressed a desire for a “universal search” feature.

The streaming industry is at a critical juncture. It also became more competitive as it grew and expanded. Surprisingly, this increased competition does not necessarily improve things for consumers. Instead, it creates confusion and oversaturation. The streaming war left users overwhelmed with too many options. In the world of streaming, it seems that more choices don’t always mean a better experience.