In recent years, Australia has demonstrated tremendous pace in the development of the gambling market, becoming one of the centres of the global entertainment industry. Currently, the local audience is almost 19 million players, and the annual revenue from gambling has reached A$2.4 billion.

In this article, co-written with, we will provide a comprehensive analysis of the gaming industry, looking at key growth drivers, the demographics of the gaming community, current trends and outlook, and the challenges the industry faces on its path to global dominance.

Australian Gaming Market Dynamics and Structure

The Australian gambling industry is well positioned to achieve global dominance. This conclusion is based on facts, including market size and growth rates, leading players and key industry segments.

Market Size & Growth

Video game revenue has reached A$2.4 billion and is set to grow by a further 29.17% by 2025. The data is backed by a compound annual growth rate (CAGR) of 7.2% between 2023 and 2027.

Market Segments

The gambling market can be divided into three segments:

  • PC games have a 35 per cent market share with A$840 million in revenue;
  • The mobile sector accounts for 35% with revenues of A$840 million;
  • Console games make up 30 per cent of the market, bringing in A$720 million.

Among all game genres, the leading position is held by Action (30% of the market). It includes such bestsellers as Fortnite, Call of Duty, Grand Theft Auto V, Assassin’s Creed Valhalla. In particular, first-person shooters (FPS), fighting games and platformers are in demand.

The second line in the ranking is occupied by strategy games, which account for 20% of all industry revenues. These include Civilisation VI, Total War: Warhammer III, Age of Empires IV, StarCraft II and other games in which you need to plan actions, manage resources and make strategic decisions. Rounding out the top three are RPGs (15% of the market). This category includes games such as The Witcher 3: Wild Hunt, Elden Ring, Skyrim, Mass Effect Legendary Edition.

Key Gambling Players in Australia

Significant developers, providers, and platforms are present in the market, including:

  • Larian Studios, Firefly Studios and Halfbrick Studios are developers that produce game software that is familiar to users around the world;
  • 2K Games, Electronic Arts and Ubisoft are the creators of hits like FIFA, Assassin’s Creed and Borderlands;
  • Sony PlayStation, Microsoft Xbox, Nintendo Switch, Steam are the platforms that provide access to games.

In total, more than 2,000 companies are involved in the development, production and distribution of gambling games in the country.

Outline of Australia’s Gaming Ecosystem

Australia’s entertainment industry is gaining momentum, taking a strong foothold in the country’s economy and culture. The trend is supported by statistical data, including the industry’s contribution to government coffers.

Structure And Scale

There are thousands of studios and companies that develop, produce and distribute games in the local market. They provide over 6,000 jobs for Australians, and the number of available positions continues to grow.


Investment in the sector currently exceeds A$100 million. As of 2024, it contributed A$1.3 billion to Australia’s GDP. The sector offers wages that are 20 per cent higher than the national average.

Development Trends

The dynamics of industry development are characterised by a number of important trends:

  • Mobile gaming continues to take over the entertainment industry, accounting for 35% of the total market;
  • VR and AR technologies promise a new level of immersive gambling experience;
  • Cybersports attracts millions of viewers, becoming an important part of gamification;
  • Artificial intelligence and blockchain are transforming game mechanics and economics.

State Support

The Australian government promotes the industry through the provision of grants, the launch of educational programmes and tax incentives that aim to train skilled professionals for the gambling industry.

Profile and Behaviour of Australian Players

The gaming community is represented by individuals from different demographic groups. They not only shape the demand in the market, but also influence the cultural and social aspects of society.

Demographic Profile

The average age of a player is 34 years old: 48% of the audience is over the age of 35 and 22% are over 50. Men make up 58% of the gaming population and women 42%. The average annual user income reaches A$65,000. Approximately 38% of them own high income households.

Gaming Habits and Preferences

On average, Australians spend about 6 hours a week gambling, indicating a moderate gambling audience. About 13% of the total mass are hardcore players who spend at least 15 hours a week on entertainment. As a rule, they participate in multiplayer online games, cyber sports competitions.

The passion for gaming stimulates the development of professional cyber sports and the formation of strong gaming communities.


Games are part of everyday life and help in social interaction without displacing other important activities and responsibilities.

Looking to the Future: The Trajectory of Australian Gaming

The video games market will show growth, with revenue expected to increase to A$3.1 by 2027. Mobile gaming will retain its leading position in the market structure, while the popularity of cybersports will grow due to the expansion of the audience.

New Technologies and Trends

The transformation of the industry will be accelerated by modern technology and innovation:

  • VR and AR will make the gaming experience more interactive;
  • Artificial intelligence will provide realistic and adaptive digital worlds;
  • Blockchain will offer new mechanics in the gaming economy, including tokenisation and NFT.
  • Cloud gamification will increase the availability of entertainment by eliminating the need for expensive hardware.
  • At the same time, the gambling market will inevitably face difficulties:
  • Local companies will find it difficult to compete with international corporations;
  • Funding and investment will remain a critical factor for startups and project development;
  • Skills shortages can be an obstacle to technological progress.

The Australian gaming industry has every chance to declare itself as one of the leaders of the international market, thanks to innovative projects and active support of the government. The development of high-quality and unique games, as well as participation in international cyber sports will open the door to global success.