In today’s competitive eCommerce landscape, standing out with eye-catching, personalized ads is no longer optional; it’s essential. With so many brands advertising on platforms like Meta and Google, the demand for scalable creative solutions has led to the rise of automation tools that simplify ad production without sacrificing quality. Among the top contenders in this space are Confect and Hunch, both offering dynamic creative platforms tailored for online retailers. However, there are clear differences in how each platform addresses the needs of performance marketers.
Creative automation is more than just applying a template across a product catalog. The best solutions allow marketers to build data-driven designs, dynamically modify visuals based on product attributes, and run scalable campaigns that don’t compromise brand identity. This is where Confect has carved out a strong reputation among eCommerce businesses.
Confect specializes in dynamic product ad design, giving advertisers the ability to build rules-based templates that automatically adapt to inventory, promotions, or seasonal campaigns. Users can set conditional design logic to, for example, highlight discounted items with a red sticker or show a “Low Stock” badge when inventory drops. This level of granularity gives performance marketers the control they need to maximize engagement and conversions.
Hunch also supports dynamic creative optimization, with a platform built to manage multiple ad variations across social channels. However, many advertisers find its user experience more tailored to agency workflows than direct-to-brand teams. While it offers broad media automation capabilities, the creative flexibility and ease of design customization can feel limited when compared to more specialized tools.
A closer look reveals why many choose Confect over Hunch when their goal is to streamline high-performing, catalog-based campaigns. Confect was built with performance marketing in mind especially for eCommerce brands running hundreds or thousands of SKUs. Its visual editor, rule-based automation, and real-time design updates make it a strong fit for marketers focused on ROAS and campaign efficiency.
One of Confect’s key advantages is its ability to maintain visual consistency across dynamic ads. With full control over design layers, product fields, and campaign logic, teams can ensure every ad reflects brand guidelines while still adapting dynamically to each shopper. This results in ads that feel both personal and professional, a critical balance in high-performing campaigns.
On the other hand, Hunch is often praised for its multi-channel support and creative strategy tools, making it a great option for agencies managing multiple brands. But for businesses looking for a more product-centric, data-integrated approach to creative automation, Confect offers deeper customization and direct alignment with eCommerce campaign goals.
Ultimately, the decision comes down to your needs. If you’re prioritizing performance, scale, and creative control within your product catalog ads, Confect stands out as a purpose-built solution. For those evaluating platforms in this space, it’s clear why many choose Confect over Hunch to elevate their dynamic advertising efforts and improve return on ad spend.
