With success comes the need for content testing and adjustments as brands delve deeper into the competitive online marketplace. For instance, A/B testing enables brands to test content variations across multiple digital assets to determine which performs better; whether it’s increased user engagement or better conversion rates, A/B testing offers valuable insights. Plus, it’s seamlessly doable and successful with Storyblok’s powerful CMS.
What Is A/B Testing?
A/B Testing that’s split testing enables companies to understand how effective a digital product is. Whether a company makes a slightly varied version of the same webpage, an email, or ad, A/B Testing allows companies to compare click-through rates, conversions, bounce rates, engagement, etc. relative to the similar but different digital product to find out which version best serves a company’s targeted demographic. Companies no longer have to rely on instinct and educated guesses; instead, A/B Testing gives them the data they need. A/B testing for design features might mean, for instance, a product landing page that’s delivered to one segment of an audience sporting an obnoxiously bright, gaudy, eye-catching “buy now” button and another segment with a not-as-hideous-but-still-comparable button.
The business can A/B test this design feature and see which buttons align better with the copy they created and which is more effective overall. When it comes to A/B Testing, for instance, Storyblok’s advanced modular content makes it easier to generate, change, and maintain content variations. Different teams within the marketing department can generate and publish different versions of a webpage or other assets easily and quickly, and test them with real users and assess the outcome without breaking the pipeline or requiring extensive development. Storyblok makes it easier for the marketing department to understand quickly what’s working with real-time feedback without needing an extensive learning curve and a change in operations on a dime. Where otherwise companies would have to rely on hunches and intuition to determine what makes people tick, A/B Testing allows them to assess and readjust while Storyblok maintains content strategies flexible and changeable enough to satisfy the ever-changing requirements of the marketplace.
The flexibility of A/B Testing, the rapid turnaround of analytics-driven investigation and implementation, is essential for twenty-first century online marketing. The ability to A/B Test for any website and marketing email campaign, access to such a tool in a team’s arsenal means they can continually adjust their digital creations for maximum success.
How Storyblok Supports A/B Testing
This ability is only enhanced via A/B Testing with Storyblok, as Storyblok is API driven, meaning the content loads in real time. For instance, marketers can test different placements, different headers, or different calls to action without interfering with the native flow of UX. For instance, if an e-commerce site on Storyblok wants to know which product page converts better, a large CTA for “Buy Now!” or a smaller header at the top that reads “buy today and get 10% off.” These can be A/B tested, and based on determined success metrics, the site can find out which one has been more successful and why, and adjust accordingly to increase sales. A/B testing flows seamlessly with a visual editor.
Why A/B Testing Matters for Businesses
A/B Testing provides companies with a research-based way of understanding improvements and bettering user experience. By figuring out which version of an online asset is more effective, the company learns for future projects. Instead of taking a risk on a version that could render a vast majority unsatisfied, the company is able to see what works for the majority and from there, invest more concentrated efforts based on empirical research and statistical significance. This leads project teams to be able to funnel their time and energy into what works, ultimately creating more successful projects and, in the end, better user experiences.
This is how the world works, a media powerhouse engages in A/B testing to determine which headlines yield more traffic, and for the subsequent release, they’ll know what people want. A SaaS platform plays around with its pricing page to figure out which version results in more conversion. It all comes down to the details what color the button is, where the CTA lives and is decided when the research indicates otherwise. A/B Testing gets better with Storyblok. Since content is modular, teams can effortlessly create, manage, and deploy versions company-wide. Marketers can A/B test similar versions in emails, for instance, or landing pages or product descriptions without fraying the brand voice.
Companies can pivot on a dime. Furthermore, since Storyblok gives teams the ability to manage the personalization of content linked to specific demographics, all variations will be done with customer intent. Companies can do A/B Testing not only on their sites and applications that Storyblok affords, but also on their email marketing campaigns, and literally anywhere else it’s an opportunity across every digital realm. More engaged customers, regardless of anticipated engagement, become additional sales and regular customers; thus, A/B Testing via Storyblok is essential for any company looking to prove a customer-first experience at every turn.
Leveraging Analytics for A/B Testing
A/B Testing is a data-driven process; it offers the scientific outcome and reasoning for a company to apply and modify its discovered findings for optimal effectiveness. Furthermore, companies that utilize Storyblok and connect it with analytics will have everything at their fingertips for successful A/B Testing. For example, analytics will monitor whatever data it needs from CTR to bounce rate to time on page to conversion rate, etc., to identify patterns and useful information on how to best modify single pieces of content. For instance, an ecommerce site that runs an A/B test on its product pages can determine which design alterations lead to add to carts and completed purchases more quickly.
The same goes for a news company that can alter the formatting of its pieces to see which one holds people on the page longer or entices them to click on ancillary pieces. These engagement metrics help teams optimize all content for reader satisfaction and revenue generation. Furthermore, integration with Google and Adobe Analytics or other metric-focused plug-ins beyond Storyblok allows for greater testing capabilities. Knowing what’s working and not working in real time with tracking and performance assessment provides feedback that doesn’t come weeks later. For industries with razor-thin competitive standards and projects operating on almost untenable time margins, the ability to pivot based on nearly instantaneous feedback is fantastic for engagement and follow-up conversion.
Thanks to Storyblok’s API-driven architecture, it’s even possible to connect to analytic tools to assess A/B test results from outside platforms. If the A/B test was conducted on the mobile app, the web app landing page, and via email, the team can easily aggregate and review from one source of truth. It’s easier this way, and every time a decision is made based on data, it’s from that one source. This matters because when this data is accessible at the moment, businesses can adjust their campaigns to improve user experience, increase ROI, and stay agile in an unpredictable digital landscape. Therefore, with the customization opportunities and integration capabilities of Storyblok, businesses have the artillery to elevate their A/B Testing.
Future of A/B Testing with Storyblok
Where there is digital marketing and the future of the industry, there will always be A/B Testing constantly leading the way for optimization. Companies like Storyblok maintain potential businesses in the know. One example is that one day, although A/B Testing is already intertwined with the arrival of AI, AI may solely take over and create better tests and intention-based predictions to streamline team efforts on much more pinpointed components. Therefore, any company looking to develop a global content strategy will find that Storyblok nurtures the pathways for access needed for the best testing possibilities.
Conclusion
If you want your brand to have the most refined digital product and user experience, look no further than A/B Testing. Storyblok makes adopting A/B Testing simple, providing new avenues for conversion and engagement. Since Storyblok is a user-friendly, API-first, headless solution for everything it needs, a brand’s team can adjust anything from titles to different designs and paths, mastering from version to version what appears to work best for the ultimate goal. When you want to challenge your content to see if it can be better, take the plunge with A/B Testing via Storyblok.
